Punching through is how populists manage to dominate news cycles
What separates the populist from the 'ordinary' politician is that populists constantly shatter taboos, as doing so guarantees attention. It is a lesson moderate politicians need to learn.
Populist politicians share one key attribute: they have a keen ear for what gets attention. In their case, they appear to have a sixth sense for what sparks emotions of anger and fear.
In turn, emotions are what make people click on links and share them, triggers the compunction to share videos with others and dump links to news articles, social media p…